What is Your Customer Avatar? A core principle of marketing I learned many years ago is that it is much easier to attract than to pursue when it comes to marketing your products and services. So a great head start is to find people who want what you have; I call them believers. It’s so ...…
“Good marketing comes from good ideas not a big budget!”…
“Marketing is too important to be left to the marketing department.” ~David Packard~…
“Your marketing efforts have to be ongoing, consistent and relentless. Hi Tech, Low Tech, No Tech and sometimes totally shameless.” ~Patricia Fripp~…
“There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.” ~Seth Godin~…
“The aim of marketing is to understand the customer so well that the product and service fits the customer perfectly and sells itself.” ~Peter Drucker~…
